Decision brief 001Balanced model

Ship Germany
next.

The strongest EU launch candidate for a UK digital merchant: 78.1m people online, a $4.69tn economy, and an eligible OSS/IOSS route into EU VAT.

68/100

Model leader. Germany has 28% more reachable internet users than France. Its 2024 real GDP growth was -0.5%.

ONLINE REACH78.1mPopulation × internet use

BUYING POWER$74.0kGDP per capita, PPP

LAUNCH ROUTEOSSEU path · EUR

EU shortlist

The launch order

Method + sources +

No magic score.

Each signal is min–max normalised within the visible shortlist, then weighted by the selected lens. Scores are directional; changing the cohort changes the index.

Reach: population × individuals using the internet.
Spending: GDP per capita at purchasing-power parity.
Economy: GDP in current US dollars.
Momentum: annual real GDP growth.

Limitations: Macro proxies do not measure category demand, conversion, disposable income, payment preferences, logistics or legal fit. Ireland’s PPP figure is especially affected by multinational activity. OSS/IOSS eligibility depends on the transaction; this is not tax advice.

World Bank 2024 observations, pulled 25 Aug 2026. Values may be revised.

Ship Germanynext.

Ship Germany
next.